top of page

Portfolio

AlternateLogos_IllustrationBannerLogo.png

At Upstream, I led all aspects of marketing and communications, shaping strategy, storytelling, and partnerships that unify Minnesotans. The work fosters dialogue among those with differing viewpoints and finds common ground in shared Minnesota values.

  • Instagram
  • Facebook

At Delta Hotels by Marriott, I managed the marketing strategy and execution for both the hotel and the onsite restaurant, TC40 Tavern, driving measurable increases in direct bookings and brand visibility.

  • Instagram

  • Directed integrated campaigns across digital, print, web, and OOH, increasing web traffic by 580% in six months

  • Led an end-to-end social media strategy to grow engagement and reach

  • Increased year-over-year growth in subscribers by 134% through our newsletter

  • Planned and hosted statewide events connecting hundreds of Minnesotans to build unity across the state

  • Designed and managed influencer partnerships, overseeing negotiations, creative approvals, and performance reporting to align with brand goals

  • Directed organic and paid B2B & B2C campaigns that increased event inquiries and direct bookings

  • Optimized website and landing page content, boosting organic traffic

  • Designed digital and print collateral to enhance brand consistency and guest experience

  • Built a video content strategy that increased Instagram engagement and awareness

  • Launched an influencer campaign that grew followers and doubled web traffic in two weeks

  • Partnered cross-functionally with Sales, Revenue, and the General Manager to align marketing with business goals

Notable Collaborations:

  • Upstream x Kare 11

  • Upstream x WCCO

  • Upstream x Sota Clothing

image.png

At Homes for Heroes, I managed social media accounts and digital campaigns for the national program serving America’s heroes across the country.

  • Instagram
  • Facebook

  • Grew Instagram by 63% and Facebook by 15.9% in 2020

  • Increased Instagram conversions by 154% through optimized content and strategy

  • Produced a weekly video series honoring community heroes

  • Spoke at the Homes for Heroes National Conference on social media best practices

  • Launched an employee e-newsletter and managed content for the Homes for Heroes Foundation

Screenshot 2025-10-25 at 11.49.11 AM.png

In my role as Lead Account Strategist at Some Great People, I led a team consisting of 8 Account Strategists, an Account Assistant, and an intern, focusing on strategy development and creative direction for retainer clients. One of my key retainer clients was Reflect Salon.

  • Directed cross-functional campaign strategy for 7+ retainer clients in a fast-paced agency environment, integrating content, digital marketing, and brand storytelling

    Led a team of 8 account strategists delivering integrated marketing campaigns across organic, paid, and influencer channels

  • Oversaw statewide influencer programs that achieved 100% audience growth which included influencer research and contract negotiation, content ideation and deliverable approval 

  • Built campaign reporting frameworks, delivering performance insights, trend analysis, and strategic recommendations

  • Developed operational systems to improve workflow efficiency and campaign reporting, aligning with client growth objectives

  • Increased client organic social media engagement rates by  182.5%

katrina lachner

bottom of page