katrina lachner
Strategic Marketing for Brands Ready to Get Clear, Get Noticed, and Grow
Strategic marketing for brands ready to get clear, get noticed, and grow.
I help businesses turn big ideas into clear strategy, compelling messaging, and marketing that connects with the right people. From marketing strategy and brand positioning to content, campaigns, and communications, I bring strategy and storytelling together to create marketing that feels cohesive, intentional, and impactful.
Whether you need a strategic roadmap, ongoing marketing support, or help bringing a specific campaign or idea to life, my services are designed to meet your brand where it is and move it forward.
Marketing Strategy
If your marketing feels scattered, inconsistent, or like you're constantly trying new things without knowing what's actually working, it may be time for a plan. I'll help you create a clear, intentional marketing strategy that gives you direction and helps you make smarter decisions about where to focus your time, energy, and budget.
Best for: Businesses that need clarity, direction, and a roadmap for what comes next.
Services & Deliverables
Marketing plans and roadmaps
Marketing audits
Target audience development
Brand positioning and messaging
Channel strategy
Campaign planning
Marketing goals and KPIs
Growth Marketing
Ready to grow? I'll help you identify opportunities, strengthen your marketing efforts, and build campaigns designed to increase visibility, reach the right audience, and drive meaningful growth.
Best for: Businesses ready to grow their audience, increase awareness, generate leads, or improve their marketing performance.
Services & Deliverables
Growth strategy
Campaign development
Lead generation strategy
Customer journey mapping
Email marketing strategy
Audience growth
Performance analysis and optimization
Content & Communications
Strong content and communications help people understand who you are, what you do, and why it matters.
From messaging and content strategy to campaigns and communications planning, I'll help you create content that feels aligned with your brand and supports your larger marketing goals.
Best for: Businesses that need stronger messaging, more strategic content, or help creating a consistent brand presence.
Services & Deliverables
Content strategy
Social media strategy
Email marketing
Website messaging
Blog and thought leadership strategy
Brand storytelling
Internal and external communications
Campaign content
Fractional Marketing
For growing businesses that need more than occasional marketing support, fractional marketing provides ongoing strategic leadership and hands-on guidance. I'll work alongside your team to help lead your marketing efforts, create strategy, manage priorities, and ensure your marketing is moving your business forward.
Best for: Growing businesses that need experienced marketing leadership but aren't ready—or don't need—to hire a full-time marketing leader.
Services & Deliverables
Marketing leadership and strategic direction
Annual and quarterly marketing planning
Campaign oversight
Team and vendor management
Budget planning
Ongoing marketing guidance