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katrina lachner

katrina lachner

Marketing Consultant in Charleston, SC Helping Brands Grow Through Strategy & Storytelling

STRATEGY THAT CLARIFIES.

STORYTELLING THAT CONNECTS. 

 

I’m Katrina Lachner, a marketing consultant based in Charleston, South Carolina, with Minnesota roots, serving clients nationwide. I help brands build smarter marketing through strategy, content, digital marketing, and fractional marketing leadership.

Marketing Strategy,

Storytelling & Growth


I bring strategy, storytelling, creativity, and execution together to build brands that feel clear, cohesive, and memorable. At the heart of my work is uncovering what makes a brand different and turning that into marketing people notice, understand, and remember.

Marketing That Gives People a Reason to Care

 

My approach combines strategic thinking, creative storytelling, and data to create marketing that connects with people and moves businesses forward. Because the best marketing doesn't just tell people what a brand does,

it gives them a reason to care.

Services

Strategic marketing for brands in Charleston, Minnesota, and nationwide.

From marketing strategy and brand positioning to content, digital marketing, and fractional marketing leadership, I help brands clarify their message, connect with their audience, and create marketing that drives meaningful growth.

Strategy

Build a clear marketing foundation rooted in your goals, audience, and brand. Get the clarity and direction you need to know what to say, where to show up, and what to prioritize.​

Growth

Turn your marketing into a stronger engine for visibility, leads, and conversion. From websites and SEO to social, email and automation, I identify opportunities that help your brand grow.

Content

Create content that captures your brand’s story and gives your audience a reason to connect. From social and blogs to branded content, I create thoughtful, strategic content designed to engage and move people to action.

Fractional Marketing Director

Get experienced marketing leadership without the cost of a full-time hire. I step in as an extension of your team to shape strategy, lead initiatives, and keep your marketing moving forward.

"Katrina was a thoughtful, thorough and attentive account lead for Upstream. As a fledgling organization, we needed an account manager with a combination of strategic social media skills and a strong ability to manage the day to day details that come with designing an authentic, human and personal digital persona. She helped us begin and grow our social media program, and showed mastery over the full Meta suite, particularly on Instagram. She took our brand voice and created and partnered on content that brought it alive. Katrina was a great communicator, always stayed on top of all of the moving parts, and was focused on our success. I look forward to the chance to work with Katrina again!"

Executive Director, Upstream Minnesota

katrina lachner

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